What it tastes like
Clean and unflavoured — this is the base, not a finished drink. Spray-dried instant coffee dissolves completely in hot or cold water and gives you a straightforward cup with no additions and nothing to hide behind.
Where it earns its place
The workhorse. Office pantries, institutional catering, room service, and any kitchen that wants coffee as an ingredient rather than a product — in desserts, in bakes, in a frappe base, in a coffee syrup.
What to add
Whatever you want, which is the point. Milk and sugar for a plain cup; a milk mix for something richer; or use it as the coffee component in a kitchen recipe where brewing a pot would be inconvenient.
Not a 2-in-1
Everything else in this range is a 2-in-1, with the creamer already blended in. This one is not. It is spray-dried coffee and nothing else, which makes it the least convenient product here and the most useful one — because the moment coffee is an ingredient rather than a finished drink, you need it unaccompanied. You control the milk, the sweetness and the strength; you can put it in a batter or a ganache without also putting creamer in; and you can serve it black, which no 2-in-1 will ever do. The trade is the obvious one: two more things to stock and one more decision for whoever is on the counter.
Coffee
